Tag: Cat

The Cat brand is the cornerstone of the Caterpillar brand portfolio, representing products and services made by Caterpillar. While Caterpillar was founded in 1925, “Cat” was not used as a trademark until 1949 when it began appearing on machine trade dress. It was registered three years later. Over time, the level of familiarity with the Cat brand made it possible to rely on it as a primary public-facing brand name. Today, product trade dress and dealer identity leverage the powerful Cat name.

ASEAN SUSTAINABLE ENERGY WEEK 2016

ASEAN’s Largest Renewable Energy, Energy Efficiency and Environmental Technology Exhibition

ASEAN Sustainable Energy Week (ASE) – ASEAN’s largest & most comprehensive renewable energy, environmental & energy efficiency exhibition, will consist of: ENTECH POLLUTEC ASIA, RENEWABLE ENERGY ASIA, and ENERGY EFFICIENCY EXPO.

The event will showcase cutting-edge machinery, equipment and technology – including

ASEAN SUSTAINABLE ENERGY WEEK 2016

ASEAN’s Largest Renewable Energy, Energy Efficiency and Environmental Technology Exhibition

ASEAN Sustainable Energy Week (ASE) – ASEAN’s largest & most comprehensive renewable energy, environmental & energy efficiency exhibition, will consist of: ENTECH POLLUTEC ASIA, RENEWABLE ENERGY ASIA, and ENERGY EFFICIENCY EXPO.

The event will showcase cutting-edge machinery, equipment and technology – including

Machine Control: The New Normal

Machine Control: The New Normal

Mike Bowman, president of M & C Excavating in Fountaintown, IN, has used machine control technology in his business for some time. “If you’re going to be competitive, you will have to get into this,” he says. “I don’t think you’re going to have a choice. It’s a big player

Articulated Versus Rigid Dump Trucks: Conditions Determine Choice

Articulated Versus Rigid Dump Trucks: Conditions Determine Choice

Traditionally, the choice of dump truck type has almost always been due to the application or the environment. “The two types are not really competing against one another,” says Rob McMahon, product marketing manager for Komatsu. “Rigid trucks are best on improved roads: paved or with good gravel and good

In The Dumps

In The Dumps

Traditionally, the choice of dump truck type has almost always been due to the application or the environment. “The two types are not really competing against one another,” says Rob McMahon, product marketing manager for Komatsu. “Rigid trucks are best on improved roads: paved or with good gravel and good

The Backhoe Tech Boost

The Backhoe Tech Boost

Contractors turn to a host of machines when they’re taking on grading and excavation projects. But few machines are as handy as the backhoe.

Brian Hennings, product marketing manager for backhoe loaders with John Deere Construction & Forestry, refers to the backhoe as the Swiss Army Knife of the construction industry. “The different attachments

Motor Graders: Machine Control, Telematics, and GPS

Motor Graders: Machine Control, Telematics, and GPS

When you look around a job site at a group of equipment operators, usually it’s pretty easy to pick out the people who drive the motor graders … they’re the guys with the salt-and-pepper hair. Why? Because their machine requires more experience and finesse than most anything else on the

Making Dozers More Versitile

Making Dozers More Versitile

Kansas farmer James Cummings and draftsman J. Earl McLeod designed the first bulldozer in 1923. When they filed for a US patent, they described it as an “attachment for tractors” used to plow fields. Large, powerful, and on tracks that gave it mobility through rugged terrain and grip in muddy

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