Co-creation is not a new concept. It’s defined as a business strategy that focuses on customer experience and having interactive relationships with a company. Wikipedia defines it as “a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.”
In the years that I have been engaged in the dirt moving industry, heavy equipment manufacturers have professed that they “listened to their customers” when explaining the reasons for a new design and/or safety feature.
But now the Association of Equipment Manufacturers (AEM) says there is a new co-creation movement that could create a monumental shift in the design and manufacturing of the iron we all know and love.
The AEM website introduces you to a video.
“The Co-Creation Movement is redefining conventional views of manufacturing by bringing products to market faster through direct collaboration with customers. At AEM’s most recent Annual Conference, experts discussed the value of co-creation and its potential short-term and long-term effects on the equipment industry.
John “Jay” Rogers is president, CEO, and co-founder of Local Motors, a next-generation, US-based car company that is changing the way cars are designed, built, and owned. Elle Shelley is the chief marketing officer for Local Motors and EVP of Launch Forth, Local Motors’ crowd-powered SaaS platform used by some of the world’s most renowned brands, including GE and Airbus.”
What are your thoughts on the “Co-Creation Movement?”