The nonprofit organization Keep America Beautiful has been around for decades. Its current mission is pretty simple. It is to “inspire and educate people to take action every day to improve and beautify their community environment.”
When I hear the words “Keep America Beautiful,” I think of a crying Native American from a television public service announcement urging people to stop littering and polluting.
Part of the mission now includes the Solid Waste Association of North America (SWANA) and recycling. More specifically, it includes SWANA celebrating November 15 as America Recycles Day to encourage everyone to support recycling.
According to SWANA, high levels of contamination—dirty recyclables and non-recyclable materials—heading to processing facilities and ultimately to end markets have led to major restrictions in how and where US recycling programs are able to sell recovered materials. To counter this, recycling industry participants are working together to encourage greater awareness about the need to Recycle Right in each local area.
SWANA Executive Director and CEO David Biderman says, “It is important not only to recycle, but do it right. Countless people recycle; however, many may not realize that they are not doing it correctly. America Recycles Day is the right moment to raise awareness of this problem and to improve our habits and the environment. SWANA will be participating in EPA’s America Recycles Day Summit taking place in Washington D.C., where key stakeholders will discuss how to address current recycling challenges.”
SWANA International President, Frank Caponi says, “SWANA supports recycling and material recovery. Being knowledgeable about your local recycling program rules and committing to Recycle Right at home, at work, and on the go are important steps every person can take to improve local programs this year.”
America Recycles Day is an opportunity to raise awareness and provide useful information to the general public. To foster public education for Recycling Right, SWANA has created a short video addressing common items that should not be recycled in curbside recycling bins.
Keep America Beautiful is inviting everyone to take the #BeRecycled pledge to focus more on an aspect of recycling. This pledge is a good way to learn more about the procedures at local facilities. Different communities vary in what can and cannot be recycled in the area.
To learn more about America Recycles Day 2018, visit https://americarecyclesday.org/.